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Do You Know Who's UpNext?


UpNext is the game of music discovery that maximizes exposure for new & emerging artists, while also giving fans the opportunity to compete and take ownership of their discovery experience.

The objective of the game is to scout real upcoming artists to build the best virtual record label possible. Sign artists and grow your label based on their real-life success.

Success is gauged through our UpNext Artist Score™,

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a ranking system created to measure the online footprint of upcoming music artists. We use this score to chart the career trajectory of all artists that haven’t yet reached mainstream stardom.

To create this score we analyze the statistical performance of artists on Streaming, Social, and even Live show platforms. 

We parse billions of data points, including but not limited to Facebook, Instagram, Twitter, Spotify, Soundcloud, Youtube, Songkick and more!